Case Study: Amedisys achieves higher newsletter engagement and saves production time with PoliteMail Software

Amedisys - Customer Case Study

Amedisys, a home and hospice care provider with 17,000 employees across 39 states and the District of Columbia, needed a way to measure who was reading its weekly and monthly email newsletters and ad hoc communications. To get granular readership and engagement data, Amedisys implemented PoliteMail Software’s PoliteMail for Outlook Email Intelligence.

Using PoliteMail Software, the communications team uncovered which topics and times drive engagement, learned that HR updates and event notices are most read, and found reading patterns vary by role. The insights led to concrete changes—most notably eliminating the printable monthly newsletter (saving substantial design and production time)—and established ongoing testing and segmentation that improved targeting and efficiency.

Amedisys

Meghan Parrish

Corporate Communications Director