Case Study: First Book directs resources to areas of greatest need with PolicyMap

First Book - Customer Case Study

First Book, a nonprofit social enterprise that provides new books and resources to educators serving kids in need, needed a better way to grow and engage its educator network while focusing outreach where it could have the greatest impact. Using PolicyMap, the team sought to identify “resource deserts” and membership gaps in areas of greatest need.

With PolicyMap’s multi-layer maps and visualization tools, First Book identified opportunities for member recruitment, targeted resource deserts, and used tiered rings around target areas to guide distribution of books, learning materials, and essentials. PolicyMap helped First Book direct partner-funded resources to the communities with the greatest need, strengthening the impact and outcomes it delivers for corporate partners.

First Book

Julianne Appleton

Sr. Manager of First Book Research & Insights