Case Study: The Alchemist achieves 2193.95% ROAS from Facebook Ads with Pole Star Digital

The Alchemist achieves 2193.95% ROAS with Pole Star Digital

The Alchemist, a rapidly expanding bar and restaurant brand, was juggling nationwide growth while aiming to maintain its strong identity and optimize capacity across its venues. They engaged Pole Star Digital to utilize digital marketing, specifically Facebook Ads and digital consultancy, to support this expansion and drive awareness for both existing and new locations.

Pole Star Digital implemented a strategy using targeted Facebook and Instagram ads to reach local audiences, running campaigns during low-traffic periods to raise awareness and drive footfall. This approach, combined with striking creative, delivered a significant return on ad spend. The campaigns drove thousands of bookings from social media, achieving a 2193.95% ROAS and securing email newsletter sign-ups at a cost 98% lower than other channels.

The Alchemist