Case Study: Hidden Profits Marketing builds a modern lead management platform with Polcode

Hidden Profits Marketing migrates to AWS in weeks with Polcode

Hidden Profits Marketing, a digital marketing agency based in the Netherlands, needed a modern technical team to build custom software and replace outdated systems to remain competitive. Without an in-house IT department, they turned to Polcode to act as their holistic technology partner and help develop their lead generation platform.

Polcode’s CTO personally created a development roadmap, and their senior developers began by refactoring old website code and migrating the platform to Amazon Web Services (AWS) for stability and GDPR compliance. The solution included building a new Lead-Generation Management System with an Open API, data visualization, and automated email sequences. As a result, Polcode became a trusted extension of HPM's team, delivering a reliable, secure platform that unlocked new capabilities for their fitness industry clients.

Hidden Profits Marketing