Case Study: City of Palm Coast achieves nearly 4,000 survey responses with Polco

City of Palm Coast boosts survey responses to nearly 4,000 with Polco

The City of Palm Coast, Florida, sought to achieve a high response rate for its open community survey to gather supplementary data for its decision-making processes. To accomplish this, they partnered with the vendor Polco to utilize their online platform for survey distribution and data collection.

Polco provided the platform that enabled Palm Coast to implement a wide-ranging, multi-generational marketing strategy. This approach included social media, video content, QR code business cards, face-to-face events, and traditional media, all driving residents to the Polco survey. The result was nearly 4,000 responses, which was a significantly higher number than typical for such surveys and represented the city's highest response rate yet.

City of Palm Coast, Florida