Case Study: CACI Upskills Its UK Marketing Team with POLARIS SEO Training

Thomson Reuters trains 14 marketers with POLARIS and scores 9.6/10

Thomson Reuters, a major management consultancy, faced the challenge of upskilling its large internal marketing team on SEO best practices after a website migration. They engaged their existing SEO partner, POLARIS, to develop a custom SEO training program to address this knowledge gap across multiple business units.

POLARIS delivered two in-person introductory SEO training sessions for 14 team members. The solution included creating a custom content framework and a complementary explainer video to guide future content creation. The sessions were highly successful, receiving a 9.6/10 delegate rating and equipping the team with practical, easy-to-understand SEO knowledge.

Thomson Reuters