Case Study: Rock Luggage achieves 379% organic traffic growth with POLARIS ecommerce SEO

Thomson Reuters drives 379% organic traffic growth with POLARIS

Rock Luggage, a long-established luggage wholesaler, faced the challenge of successfully launching a direct-to-consumer (D2C) sales channel after previous attempts with other agencies had failed. They partnered with the SEO agency POLARIS to develop and execute an effective ecommerce SEO campaign to increase their online visibility and revenue from end customers.

POLARIS implemented a comprehensive ecommerce SEO strategy that included extensive keyword research, on-page and technical SEO optimisation, and a focus on the user journey. This solution dramatically increased the visibility of key product lines, most notably placing Rock Luggage's vintage suitcase category in the top search results ahead of major retail competitors. The campaign delivered exceptional results for POLARIS's client, including a 379% increase in organic traffic year-over-year and a 2000% increase in transactions.

Thomson Reuters