POLARIS
32 Case Studies
A POLARIS Case Study
Thomson Reuters, a major video recruitment platform, sought to expand its online presence beyond its established French market into key growth territories in Spain and the UK. The company faced challenges with its website's multilingual content and technical SEO limitations on its platform. They engaged POLARIS and its B2B SEO agency services to overcome these international hurdles and drive more qualified exposure.
POLARIS implemented a strategic solution that included a comprehensive content audit, translation of high-potential material, and a targeted on-page SEO and internal linking strategy optimized for each local market. This approach successfully increased the platform's rankings in the targeted search engines. The campaign resulted in a 172% increase in rankings on Google.es and a 234% increase on Google.co.uk, ultimately driving a 4x increase in leads from the rest of the world for Thomson Reuters.