POLARIS
32 Case Studies
A POLARIS Case Study
Nowtel Group, a telecoms business, approached POLARIS to improve the digital presence and SEO performance for several businesses within its portfolio. A key focus was on Transfer Home, a service for international mobile credit transfers, which needed to increase its exposure and compete more effectively in key global markets.
POLARIS conducted extensive market research into migrant demographics and the competitive landscape. They devised and implemented an organic SEO strategy, which included building and testing a series of location-specific landing pages to increase relevancy and authority. This solution delivered outstanding results for the client, including an average 118% increase in rankings, a 768% average increase in traffic, and a remarkable 2400% average return on investment.