Case Study: Thomson Reuters achieves stronger global visibility and lead growth with POLARIS Site Migration and International SEO

Thomson Reuters boosts on-site page time 41% with POLARIS

Thomson Reuters, a major provider of business information, faced the challenge of organizing their SEO initiative during a complex domain migration. They engaged POLARIS to strategize a suitable approach and support their digital strategy through site migration and international SEO services.

POLARIS began with a comprehensive SEO audit and created a detailed migration plan. Their solution included implementing Google redirects, utilizing the change of address tool, and integrating tracking to measure lead generation. Following the migration, POLARIS executed a 12-month SEO strategy. This resulted in 13,000 indexes being updated to the new URL, a 41% increase in average on-site page time, and the generation of 2.4 qualified leads per month for the client.

Thomson Reuters