Case Study: Thomson Reuters Foundation boosts training leads with POLARIS digital strategy

Thomson Reuters boosts leads by 230% with POLARIS

The Thomson Reuters Foundation, the charitable arm of the global news brand, lacked recognition for its professional training programs. With minimal digital visibility, it was missing out on corporate training revenue crucial to funding its mission. The POLARIS agency was appointed to build a digital strategy to increase awareness and drive leads.

POLARIS developed a comprehensive digital marketing approach, combining stakeholder alignment, search-friendly website restructuring, and a targeted content and digital PR strategy. This campaign secured placements in key industry media and improved search visibility. As a result, POLARIS helped the Thomson Reuters Foundation achieve a 1100% increase in rankings, a 6x increase in traffic, and a 240% increase in training leads.

Thomson Reuters