Case Study: Ideal Response achieves 83% higher conversion rates with POLARIS CRO

Thomson Reuters boosts conversion rate 83% with POLARIS

Thomson Reuters, a major global information and news company, engaged POLARIS to address a B2B lead generation challenge. They needed a strategy to target specific customer segments in the UK more effectively to yield a higher return on qualified leads.

POLARIS implemented a B2B-focused Paid Search strategy. This targeted approach successfully generated a higher return of leads for Thomson Reuters.

Thomson Reuters