Case Study: Sodexo Achieves 400% Uplift in MQLs with POLARIS Digital Strategy

Sodexo drives 400% more MQLs and £60m in pipeline with POLARIS

Sodexo, a global leader in professional services, faced a fragmented digital presence and lacked a unified strategy to generate quality leads across its UK sports and leisure portfolio, which included brands like Prestige Venues & Events and Bateaux London. They partnered with POLARIS to adopt a comprehensive digital strategy, encompassing SEO, content marketing, paid media, and conversion rate optimisation.

POLARIS implemented a dual-level digital growth strategy, restructuring websites, creating targeted content, and launching agile performance marketing campaigns. They also focused on educating internal teams to secure buy-in and build digital capability. Over five years, this partnership generated over £60 million in qualified pipeline value, tripled venue enquiries, and delivered a 400% uplift in marketing-qualified leads, making digital the number one channel for new business.

Sodexo