Case Study: Siblu improves PPC performance with POLARIS

Siblu boosts PPC performance with POLARIS and achieves 2400% average ROI

Siblu, a family holiday website, faced the challenge of making their considerable annual PPC investment more effective. They partnered with POLARIS to review and overhaul their paid search strategy with the goal of driving more targeted traffic and assisting users in booking holidays for specific French campsites.

POLARIS completely restructured Siblu’s Google Ads account, incorporating strategies to target both early and end-funnel users. By utilizing historical data, competitor research, and industry expertise, they introduced a more efficient structure, new ad formats, and audience profiling. This new approach led to a more manageable account and an observed improvement in overall performance for the client.

Siblu