Case Study: Marie Curie boosts awareness and donations with POLARIS Digital PR

Marie Curie gains 250+ features and 2,182 social shares with POLARIS

Marie Curie Charity commissioned POLARIS to provide digital PR and ecommerce services for their annual Great Daffodil Appeal. The challenge was to generate greater exposure for the campaign to raise awareness and increase donations, building upon the charity's existing content strategy and projected organic growth.

POLARIS implemented a 12-week strategic outreach plan, utilizing a variety of existing campaign assets to secure features on high-authority websites and with influencers. The solution resulted in over 250 features gained, a 10% increase in domain authority, and 2182 social shares, successfully driving increased awareness and direct donations for the charity's initiative.

Marie Curie Charity