Case Study: Qatar drives global tourism awareness with Polar London

Qatar launches multiple global ad assets with Polar London

The customer, Qatar, aimed to encourage global travelers to take a stopover and experience its cuisine, culture, and adventures. They partnered with vendor Polar London to create a digital ad campaign utilizing David Beckham as the brand ambassador, requiring a suite of animated digital display ads for various formats and channels.

Polar London audited existing assets, developed a creative animation route, and managed a UK-to-US workflow for a fast, adaptable rollout. Their solution included creative ideation, production, and a global HTML5 rollout. The vendor successfully produced and optimized the campaign at scale, resulting in multiple high-end assets being deployed worldwide to raise awareness and drive new tourism to Qatar.

Qatar