Case Study: Yellow Pop boosts ROAS and cuts cost per purchase with Polar Analytics

Yellow Pop boosts ROAS 28% and cuts costs 36% with Polar Analytics

The ecommerce brand Yellow Pop faced the challenge of low return on ad spend due to poor event tracking from their Meta Pixel, which was severely limited by iOS updates. This identity fragmentation meant nearly 88% of purchasers were untracked, preventing effective ad targeting. They turned to the vendor Polar Analytics for a solution using the Polar Pixel and Polar Conversions API (CAPI).

Polar Analytics implemented a two-part solution, first installing the server-side Polar Pixel to accurately capture missing shopper data and Click IDs. They then used Polar CAPI to send this enriched conversion data back to Meta. As a result, Yellow Pop slashed its cost per purchase by 36% and increased its return on ad spend by 28% within 14 days, all without increasing its ad budget. This success with Polar Analytics provided the data clarity needed for precise campaign optimization.

Yellow Pop