Case Study: The Frankie Shop achieves +30% ad return with Polar Analytics

The Frankie Shop boosts ROAS 30% with Polar Analytics

The Frankie Shop, a contemporary fashion brand with a strong online presence, approached Polar Analytics struggling with high customer acquisition costs and an inability to accurately track marketing ROI. Their core challenge was misleading data; Facebook could only identify 1.74% of the shoppers who purchased, leaving the vast majority of conversions unaccounted for and preventing effective ad targeting.

Polar Analytics implemented its Polar Pixel and Conversions API (CAPI) solution to handle data collection and identity resolution. This provided Facebook with the missing conversion data, allowing its algorithm to better target potential customers. As a result, The Frankie Shop saw a fivefold increase in its Click ID match rate and a 54% lift in reported conversions. This unbiased data led to a 22% decrease in cost per purchase and a 30% increase in return on ad spend.

The Frankie Shop