Case Study: Homefield improves decision-making and daily reporting with Polar Analytics

Providing Homefield a hollistic overview of their ecommerce performance

Homefield, a company specializing in university-specific apparel, faced challenges in scaling its marketing and expanding its portfolio of schools. Founder and CEO Connor Hitchcock needed precise, daily insights into attribution and customer acquisition cost, but was constrained by manual, monthly spreadsheet reporting. This process made tracking growth across platforms cumbersome and hindered decision-making.

Polar Analytics provided a solution with its integrated analytics platform, connecting multiple data sources. The implementation of features like daily Views, Lifetime Value (LTV) & Cohorts analysis, and Custom Reports enabled Homefield to transition to daily automated reporting. This shift allowed them to evaluate product and marketing performance in a single tool, drastically improving decision-making efficiency and providing the confidence to scale operations effectively.

Homefield

Connor Hitchcock

Founder & CEO