Case Study: Coes achieves holistic ecommerce performance insights with Polar Analytics

Providing Coes a hollistic overview of their ecommerce performance

Coes UK, a family-run clothing retailer operating five physical stores and a Shopify Plus store, needed a better way to understand the performance of its ecommerce and marketing channels. With online sales growing and a strong focus on drive-to-store and direct marketing, the team lacked clear reporting to track CAC, ROAS, and the impact of each acquisition channel. They chose Polar Analytics for its Shopify and Klaviyo integrations, along with native ad-channel connections.

Using Polar Analytics, Coes centralised reporting across six data sources and gave team members access to Custom Metrics, Custom Reports, and store-level Views. Polar Analytics enabled daily monitoring of what was working across ads, revenue, and retention campaigns, while saving significant time and replacing ad hoc reporting with a more results-driven approach. The case study cites a 10-minute integration and notes that Polar Analytics helped Coes quickly identify issues and improve marketing performance across its retail and ecommerce business.

Coes

Robert Moulding

Ecommerce Manager