Case Study: Konges Sløjd uncovers the true cost of Meta ads with Polar Analytics

Konges Sløjd uncovers €152 Meta CAC and 13.5% organic uplift with Polar Analytics

Konges Sløjd, a premium children's lifestyle brand, faced uncertainty regarding the true performance of its significant Meta ad spend. Conflicting attribution data and potentially underreported customer acquisition costs (CAC) from the platforms made it difficult to trust the results. The company turned to Polar Analytics to run a Causal Lift test to uncover the genuine incremental impact of their Facebook advertising.

Polar Analytics implemented a geo-based Causal Lift experiment, withholding 20% of the audience as a control group to measure Meta's true effect. The results revealed an incremental CAC of €152, much higher than Meta's reported figures and above the company's internal benchmark. Polar's solution also identified a 13.5% uplift in organic traffic due to a halo effect from the ads. Consequently, Konges Sløjd shifted to using Polar's first-click attribution as a more accurate benchmark and began optimizing underperforming campaigns based on these definitive insights.

Konges Sløjd