Case Study: CABA Design achieves more accurate first-touch attribution with Polar Analytics

CABA Design recovers first touches 100% earlier with Polar Analytics

CABA Design, a multi-brand furniture company, faced a significant marketing attribution challenge. Their high-consideration purchases involved long customer journeys with many touchpoints, and they suspected their current tool, Triple Whale, was providing an incomplete story by crediting bottom-funnel retargeting ads instead of the top-of-funnel prospecting campaigns that truly started the journey. This misattribution risked causing costly budget allocation errors for the company.

To solve this, CABA Design implemented Polar Analytics and conducted a head-to-head audit. Polar's proprietary pixel and cross-store stitching technology recovered the valid, earlier first touch in 100% of disputed orders, sometimes finding touches a full week earlier than Triple Whale had. This provided CABA with transparent, trustworthy data, allowing them to correctly attribute value to top-of-funnel efforts and confidently optimize their prospecting budgets based on accurate information.

CABA Design