Case Study: CABA Design Co. scales Google Ads with confidence using Polar Analytics

CABA Design Co scales Google Ads by 50% with Polar Analytics

CABA Design Co, a Shopify Plus brand, faced the challenge of scaling its Google Ads spend ahead of key sales moments. Leadership needed concrete evidence that the extra budget would drive incremental revenue, as traditional platform attribution offered conflicting answers and lacked the ability to measure true incrementality. They partnered with Polar Analytics to find a solution.

Polar Analytics implemented its Twin Geo Testing solution for CABA Design Co. This involved running a clear budget-lift test across twin geographies to measure the true impact of a 50% spend increase. The results were significant: the test demonstrated an incremental ROAS of 3.45x with confidence. This gave the team the proof needed to scale their non-brand Google Ads budget by 50% with certainty that it would provide a positive return on investment.

CABA Design Co