Case Study: Aetrex achieves faster reporting and deeper customer insights with Polar Analytics

Aetrex cuts reporting time by 63% with Polar Analytics

Aetrex, Inc., a global leader in foot scanning technology and comfort footwear, faced significant data visibility challenges after the deprecation of Google Analytics Universal. Their previous reporting was slow and unreliable, with nearly 20% of transactions going unattributed, leaving the team without a complete view of the customer journey. To modernize their stack, they partnered with Polar Analytics to rebuild their analytics foundation during a migration to Shopify.

By implementing Polar Analytics, including its server-side Pixel and Demographic Enrichment features, Aetrex unified its data and closed attribution gaps. The solution reduced daily reporting time by 63%, saving over 25 hours per week, and increased attribution accuracy from 80% to 99%. These insights enabled a 17% increase in repeat purchase rates and provided a trusted, all-in-one reporting system that unlocked deeper customer understanding for Aetrex.

Aetrex, Inc