Case Study: Manchester City boosts global fan engagement with Poke London's digital platform

Manchester City boosts global engagement with Poke

Manchester City, a major football club, faced the challenge of creating a digital experience that could effectively serve its massive global fanbase, making supporters worldwide feel as connected as local fans. To bridge this gap, they partnered with Poke to develop a new digital platform that would become a daily destination for fans, moving beyond a simple match-day information site.

Poke designed and built a personalized, feed-based platform organized around content types, which adapted to each fan's preferences, location, and relationship with the club. This solution successfully transformed the digital experience, resulting in significant increases in global engagement and international traffic for Manchester City, with improved session durations and frequency of return visits.

Manchester City