PointStar
6 Case Studies
A PointStar Case Study
Singapore Press Holdings (SPH), a major media organization, faced challenges with legacy IT systems that hindered remote productivity and collaboration for its journalists and staff. To modernize its operations and secure its data, SPH partnered with vendor PointStar to migrate its email and productivity platform to G Suite.
With PointStar's assistance, SPH successfully migrated around 4,000 users to G Suite, enabling secure, device-agnostic access and improving cross-team collaboration via tools like Hangouts. Furthermore, PointStar helped SPH implement Google Analytics 360 and BigQuery, processing 1.4TB of data to gain real-time reader insights, improve ad performance, and empower editors with actionable newsroom metrics. This digital foundation supports SPH's ongoing initiatives in AI and automation.