Case Study: a major U.S. department store chain achieves rapid, scalable digital mapping across 2,000+ venues with Pointr MapScale™

Leading Retail Company - Customer Case Study

a leading retail company, a major U.S. department store chain, struggled to keep digital maps for its 2,000+ locations up to date. Using manual methods like Photoshop, their maps were often outdated for up to two years, creating a poor customer experience especially during peak sales periods with frequent layout changes. They turned to Pointr to find a more efficient solution for digitizing and maintaining their indoor maps at scale.

Pointr implemented its MapScale™ solution to automatically transform thousands of CAD files into digital maps in hours instead of years. The platform enables weekly updates that sync to all customer-facing platforms like mobile apps and kiosks within 10-15 minutes. As a result, Pointr now provides millions of the retailer's customers with accurate, up-to-date maps that reflect real-time changes, significantly improving the in-store experience.