Case Study: Harrods improves in-store navigation and customer experience with Pointr

Harrods - Customer Case Study

Harrods, a prestigious London department store, faced the challenge of helping customers navigate its vast, complex, and historic building. They partnered with the vendor Pointr to improve the digital customer experience by implementing a Mobile Store Guide for wayfinding and product discovery, which needed to remain accurate amidst daily layout and product changes.

Pointr's solution integrated its Deep Location platform, using Bluetooth beacons to provide highly accurate indoor positioning and turn-by-turn navigation within a custom app. This allowed Harrods to offer a sophisticated offline store guide with beautifully designed digital maps. The results were significant, including a 60% year-over-year increase in app downloads, a 22% increase in monthly users, and improved customer satisfaction. Harrods also won a prestigious award for its use of this in-store technology developed by Pointr.

Harrods