Case Study: Vlerick Business School digitalizes entrepreneurship assessments with Pointerpro

Vlerick Business School builds 3 digital maturity scans with Pointerpro

Vlerick Business School, a leading international business school based in Belgium, needed a way to streamline the creation of complex online diagnostic assessments and automated reports for its entrepreneurship development programs. Their previous process was manual and involved multiple platforms, requiring extensive backend work in Excel to produce the final branded reports for participants. They turned to Pointerpro and its assessment tool to digitalize this process and increase their impact.

Pointerpro implemented its software and professional services team to build highly complex assessments, like the Digital Maturity Scan series, which feature intricate calculations, benchmarks, and custom report widgets. The solution automated the entire workflow, from assessment to professionally branded report generation. As a result, Vlerick's faculty were inspired to create more assessments, significantly increasing the scope and quality of their digital offerings and enabling more tangible conversations in the classroom based on the data-driven reports Pointerpro helped produce.

Vlerick Business School