Case Study: Stretch Innovation boosts lead generation with Pointerpro

Stretch Innovation gets traditional industry companies to grow online with Pointerpro

Stretch Innovation, a growth and innovation agency, worked with Pointerpro to address a lead generation challenge for two of its clients: a real estate agent and an agricultural tractor distributor. The goal was to help these traditional industry companies digitize their sales processes and more effectively capture potential customers online.

Using Pointerpro's guided selling assessment software, Stretch Innovation quickly built and optimized automated selection tools for its clients. This Pointerpro solution allowed for rapid testing and easy adjustments based on user analytics. The results were significant, with the real estate client achieving leads for €7.25 each. The tractor distributor saw even greater success, with one campaign generating highly qualified leads for just €1.90 each, providing a substantial return on investment for their high-value products.

Stretch Innovation

Jeroen De Broyer

Digital Entrepreneur