Case Study: Piscari achieves deeper sales negotiation insights with Pointerpro

Piscari builds a 60-question negotiation assessment with Pointerpro

Piscari, a B2B sales and negotiation consultancy founded by Mike Lander, faced the challenge of moving beyond simple surveys to conduct an in-depth research study. They needed to analyze how specific sales negotiation skills correlated with outcomes, which required a tool capable of complex conditional logic and delivering high-quality, professional PDF reports. Existing low-cost online survey tools were insufficient for this comprehensive training needs analysis, leading them to seek a more sophisticated solution from vendor Pointerpro.

Pointerpro provided the advanced assessment platform Piscari required. The solution enabled the creation of a detailed, automated questionnaire that generated tailored reports for each participant. This not only facilitated Piscari's groundbreaking research—which was subsequently featured in a Forbes article—but also served as a powerful lead generation tool, building awareness and trust with potential clients. The assessment and its insights helped Piscari build deeper, trusted relationships with strategic partners, creating material long-term value for the business.

Piscari