Case Study: Resologics calculates the cost of workplace conflict with Pointerpro

How to market your consulting business using assessments

Resologics, an organizational conflict resolution consultancy, faced the challenge of marketing their specialized services to companies that often overlook the financial toll of workplace conflict. To demonstrate their value proposition effectively, they needed a tool to help potential clients quantify this cost. They partnered with Pointerpro to create the "Cost of Conflict Calculator," an online assessment.

Using Pointerpro's platform, Resologics built a sophisticated calculator that performs complex financial calculations based on user input, delivering a personalized PDF report with recommendations. This solution gave them full control over the tool's design and functionality. The Pointerpro implementation has been highly successful, generating an average of two users per day. Most importantly, it consistently delivers new clients, with just one conversion every six months paying for the tool ten times over, proving its immense value as a marketing asset.

Resologics

Mark Batson Baril

Founder