Case Study: a major fast-moving consumer goods company restores pre-COVID market levels and drives 19% YoY growth with Pointerpro

How Pointerpro helped a major FMCG player restore market to pre-COVID levels and achieve 19% YoY growth

The major fast moving consumer goods company faced significant challenges during the COVID-19 pandemic, including a sudden nosedive in sales and an inability for its sales teams to operate effectively in the field. To address this, they worked with Pointerpro to implement a digital survey solution. Their primary goal was to maintain their market share and brand image by gaining actionable insights into how their products were displayed in large-format retail stores.

Pointerpro provided a versatile survey platform that enabled the client's field teams to report on in-store conditions, including uploading pictures of product displays. This solution delivered clean, centralized data, allowing for immediate analysis. The results were significant: the company completed 17,809 surveys, which led to 20,000 incremental unit sales and put them on track to achieve 19% year-over-year growth, effectively restoring their market to pre-COVID levels.