Case Study: Eneco Netherlands generates 1,000 leads in 6 weeks with Pointerpro

How Eneco used a lead generation survey to collect a 1000 leads in 6 weeks

Eneco Netherlands, a major energy supplier, faced the challenge of generating qualified leads online for its new Electric Vehicle Service Equipment (EVSE) product. Static forms were ineffective, and the complex subject matter made it difficult to capture potential customers' attention and convey the product's value, hindering their lead generation efforts.

Using Pointerpro, the vendor's interactive survey platform, the Eneco team created a playful and personalized "calculator" that provided users with a cost estimate for a home EV charger. This solution collected leads by offering immediate value. The campaign, promoted via Facebook and Google ads, generated nearly 1000 leads in just six weeks, far exceeding their initial goal of 200. Pointerpro enabled Eneco to efficiently gather valuable customer data for their sales team while simultaneously educating their market.

Eneco Netherlands

Hanneke van der Heijden

Design and Communication Queen