Case Study: Boot Camp Digital generates leads with Pointerpro quiz funnels

How Boot Camp Digital uses a quiz funnel to generate online leads

Boot Camp Digital, a digital marketing training agency, struggled with generating online leads as traditional informational products like e-books and webinars became less effective in a saturated market. To differentiate themselves and create a more engaging lead generation tool, they partnered with Pointerpro to develop a tailored assessment.

Using Pointerpro, Boot Camp Digital created an optional "Digital IQ" quiz that provides personalized results and training recommendations. By integrating with Zapier and Infusionsoft, they funneled participants into different marketing campaigns based on their scores. This solution, which made providing an email address optional but incentivized it with a discount, achieved a 10-20% conversion rate for email capture and directly generated new customers who used the provided coupon code each month. Pointerpro provided the flexible functionality needed to create this successful alternative to traditional lead generation.

Boot Camp Digital

Krista Neher

Chief Executive Officer