Case Study: Krister Ungerböck achieves 70% quiz response rates and 25% cost per lead with Pointerpro

Global Technology Company - Customer Case Study

The customer, leadership expert and author Krister Ungerböck, needed a sophisticated quiz marketing tool to build his email list and segment his audience for his book and coaching services. His challenge was finding an affordable solution that could support complex logic for lead qualification and provide a superior mobile experience, which was critical as his Facebook ad traffic was predominantly on mobile. He selected Pointerpro as his vendor after determining it offered the best value.

The solution implemented by Pointerpro provided advanced features like conditional logic, an optimized mobile experience with auto-advancing questions, and the unique ability to save partial responses, including email addresses. This resulted in a quiz response rate of 65-75%, more than double the industry average. Consequently, Pointerpro helped the customer achieve a cost per lead that was only 25% of the standard best practice benchmark.