Case Study: Disney’s Creativity Studio reaches #1 in iTunes Kids apps with PointClear Solutions

New-to-Market Disney Creativity Studio Tablet App Reaches #1 in iTunes Store

Disney engaged PointClear Solutions to help design Disney Creativity Studio, a new tablet e-learning app that teaches children to draw, trace and connect-the-dots using familiar Disney characters. Disney sought PointClear Solutions for its mobile expertise in user experience design, visual design and illustration to create an interface appropriate for 4–6 year olds.

PointClear Solutions implemented gamification, an illustrative UI, a 30+ color palette, advanced stroke algorithms, save/share features and smart stylus support to create a realistic, child-friendly drawing experience. As a result, Disney Creativity Studio reached #1 in Kids apps on the iTunes Store and was selected by Apple as a “New and Noteworthy” Entertainment app.

Disney