Case Study: The Hotel at the University of Maryland achieves measurable growth with Point Taken's integrated PR strategy

The Hotel at the University of Maryland drives 33,820 monthly visitors with Point Taken

The Hotel at the University of Maryland, a AAA Four Diamond property, aimed to increase bookings across its leisure, business travel, and meetings and weddings segments. To meet this challenge, the hotel hired Point Taken Communications to develop and execute a multi-layered public relations strategy.

Point Taken implemented a series of creative initiatives, including community events and a "Meetings in a Museum" program. The agency also organized a FAM tour for meeting planners and secured a feature in Washingtonian Weddings. This integrated strategy delivered significant results, generating 33.8K monthly unique visitors from media coverage and securing four Stella Awards. The efforts directly led to seven qualified FAM tour attendees for new group booking opportunities and elevated the hotel's profile as a premier venue and industry thought leader.

The Hotel at the University of Maryland