Case Study: Pet Paradise Resort boosts media reach and brand awareness with Point Taken's Mutts and the Media event

Pet Paradise reaches 250K+ with Point Taken’s Mutts and the Media event

Pet Paradise Resort, an upscale pet resort, sought to build lasting media relationships to generate coverage and drive long-term growth. They partnered with the vendor Point Taken to address this challenge.

Point Taken invented and produced a recurring event called Mutts and the Media, where journalists competed in games to win donations for local charities. This solution resulted in over 30 media and influencer attendees per event, at least three TV appearances, and a potential social media reach of over 250,000 people across two markets.

Pet Paradise Resort