Case Study: Clay Humane raises thousands for animal care with Point Taken

Clay Humane raises $18K+ through media-driven donations with Point Taken

Clay Humane, a nonprofit veterinary clinic, needed to increase community awareness and generate essential funding to support its mission of providing low-cost animal care. To amplify its impact, it partnered with Point Taken for earned media and public relations services to secure meaningful media coverage.

Point Taken developed relationships with media and influencers, introducing the organization to journalists through special events and media pitches. Their efforts generated 406 media mentions in one year, with stories picked up nationwide and in Europe. This coverage directly helped raise $18,000 through media-driven donations, funding urgent veterinary care for animals in need.

Clay Humane