Case Study: Badger Rental Services achieves technology leadership and growth with Point of Rental Software

Badger Rental Services - Customer Case Study

Badger Rental Services, a family-owned equipment rental business founded in 1978 and now led by Garrett Shurling, has relied on Point of Rental Software’s Point of Rental software since 1997. Their core challenge was staying ahead of the technology curve—integrating new capabilities like RFID, online ordering and e-signatures—while relying on a vendor that understands equipment rental and can support a fast-growing independent operation.

Point of Rental Software formalized customer-driven development with its uInnovate feedback system and delivered integrations such as RFID tracking, website order management and electronic signature capabilities to meet Badger’s needs. The result is a stronger partnership and concrete technology adoption—RFID, online ordering and e-signatures in production—that has helped Badger compete, scale and rely on ongoing support from Point of Rental Software.

Badger Rental Services

Garrett Shurling

Badger Rental Services