Case Study: Surface Resources strengthens its brand and digital presence with Point To Point

Surface Resources launches its first website with Point To Point and tracks consistent post-launch metric gains

Surface Resources, a provider of sustainable flooring solutions in the desert Southwest, faced the challenge of strengthening its brand and establishing a digital presence to support its growth goals. The company had no website and its marketing did not reflect its focus on design and sustainability. To address this, they partnered with Point To Point for a brand identity process.

Point To Point implemented a three-step process involving differentiation, ID creation, and messaging to develop a unique value proposition, logo, and visual branding. This work culminated in the creation of a new website that incorporated these elements. The results included a strong brand identity that elevated the company's market position. Surface Resources reported that business results were on track to meet or exceed growth goals and that website metrics showed consistent improvement post-launch.

Surface Resources