Case Study: Purdy boosts new product adoption with Point To Point

Purdy drives coupon redemptions and first-party growth with Point To Point

Purdy, a trusted brand for professional painters, faced the challenge of convincing a loyal customer base to switch to their new 14-inch roller system. The vendor Point To Point was enlisted to help overcome the audience's reluctance to change tools and to drive product demand with a quick launch.

Point To Point leveraged data to create targeted audience segments and developed a campaign focused on productivity and affordability. The solution included using a discount coupon to incentivize trial and reduce risk for new customers. The campaign exceeded all metrics, successfully placing the product into the hands of both new and existing customers based on coupon redemptions, and helped Purdy grow its first-party database for future efforts.

Purdy