Case Study: OSI Achieves Over 230% Sales Growth with Point To Point Brand Redevelopment

OSI grows sales 230% in year one with Point To Point

OSI, an industry leader in window and siding sealants and adhesives, faced increasing competition from new products and technologies that were pushing them out of the market's spotlight. Their challenge was to reclaim their leadership position and successfully launch their new flagship product, Quad MAX. The vendor Point to Point was called upon to lead a brand redevelopment initiative to address this.

Point to Point implemented a new brand identity and positioning strategy for OSI after conducting stakeholder interviews and competitive analysis. This resulted in the "Tougher Than the Elements" campaign, which successfully connected with installers. The measurable impact was over 230% sales growth in the first year, demand that outpaced production, and consistent double-digit year-over-year sales growth since the revitalization.

OSI