Case Study: Momentum reclaims market leadership and boosts customer engagement with Point To Point

Momentum achieves its most website visitors and active customers ever with Point To Point

Point To Point worked with Momentum, an industry-leading supplier of commercial wallcoverings and textiles, to address a challenge with brand perception and customer experience. Despite having strong brand qualities, Momentum's story was not clearly defined, allowing competitors to shape a negative narrative. This was compounded by a legacy website that was difficult to navigate, particularly for designers trying to order essential product samples.

The solution implemented by Point To Point involved a comprehensive brand redevelopment. This process identified a unique value proposition and new brand pillars, which were then used to create a contemporary, user-centric website with best-in-class e-commerce tooling for seamless sample ordering. As a result of Point To Point's work, Momentum reclaimed its market leadership position and saw increased customer engagement across all channels, including the most significant number of website visitors and active customers in its history.

Momentum