Case Study: Loctite achieves global adoption for a new surface repair product with Point To Point

Loctite scales a new product launch across 2 pilot regions with Point To Point

Loctite, a global market leader in adhesive solutions, faced the challenge of creating demand and establishing a proof of concept for its new surface repair product line targeting extraction industries. Their goal was to successfully launch the product series with maintenance professionals in two key pilot markets to inform a subsequent global rollout. To meet this challenge, they worked with the vendor Point To Point.

Point To Point implemented an account-based marketing strategy combined with product sampling. They identified target accounts using a detailed matrix and deployed a multi-channel campaign to drive sample requests. Leads were scored, nurtured, and routed to Loctite's sales team. This solution successfully achieved customer acquisition targets in both pilot regions, providing a proven model for global scaling and building organizational confidence in using product samples to drive sales.

Loctite