Case Study: Loctite achieves standout product launch success with Point To Point

Loctite drives 5.3 million views and beats sales expectations with Point To Point

Loctite, a global leader in industrial adhesives, faced the challenge of capturing the attention of a skeptical audience of maintenance and repair professionals who were loyal to mechanical fasteners. Their goal was to increase demand for their newly relaunched Threadlocker 243 product and change the industry's perception of adhesives. The vendor Point To Point was engaged to help launch this new product.

Point To Point created a dramatic video demonstration that pitted Loctite's adhesive against a metal fastener by hoisting two 3,000-pound loads into the air. This visual proof of strength was supported by comprehensive digital and social campaigns. As a result, the video amassed over 5.3 million views worldwide and product sales exceeded expectations, successfully persuading the audience to think differently about adhesive fasteners.

Loctite