Case Study: American Standard triples conversion goals with Point To Point

American Standard hits its 1-year conversion goal in 3 months with Point To Point

American Standard, a leading bath and plumbing fixtures company, faced the challenge of converting its loyal base of plumbing contractors to its new Flash™ universal flush valve. The vendor Point To Point was enlisted to help break through market noise and make an impact with the new product launch, as convincing contractors to switch from established brands was a significant hurdle.

Point To Point developed a digital marketing campaign that highlighted the product's key differentiator, its double ceramic technology, and leveraged the strength of the American Standard brand. The solution exceeded its one-year goal of converting 100 plumbing contractors in just three months, created demand that outpaced production, and established a replicable model for future product launches.

American Standard