Case Study: a healthcare insurer achieves a modernized employer marketplace with Point B

Winning in the New Employer Marketplace

A large healthcare insurer faced challenges from a changing employer market, including new competition and outdated, partially manual systems. To help it succeed, the client engaged Point B to reset its strategy and update its systems and processes.

Point B conducted a market analysis and delivered a plan to launch a corporate private exchange and an automated group management strategy. They then implemented a program to pilot employer groups on a new automated platform, which provided online self-service enrollment for employees. This gave the client the innovative systems and processes needed to expand its market and overcome challenges posed by rapid industry change.