Case Study: a global biotechnology leader achieves higher conversions and lower digital costs with Point B

The Digital Path to Elevating Conversations—and Conversions

A global biotechnology leader faced the challenge of integrating its numerous digital sales and marketing assets across 40+ websites to create more consistent customer experiences. Their goals were to empower sales reps to have better conversations, improve patient education, and increase the cost-efficiency of its web operations. The company engaged Point B to help define and execute a strategic roadmap to address these challenges.

Point B led a customized vendor selection process for a new web content management platform and provided comprehensive program management for its rollout and training for 2,500 users. By building trust among stakeholders and creating a shared vision, Point B helped achieve crucial buy-in. The results were highly successful, with 96% of sales reps using the new platform in its first year, leading to increased conversions and projected cost reductions of 40% for web maintenance and 50% for time-to-market.